I'm releasing my first book, The Second-Smartest Dog That Ever Lived, in October 2024, which means I need to get this publicity train rolling. Or maybe just dust off the train and kick the big metal wheels.
In the past I've made some half-hearted attempts to draw SEO traffic to this site with pet health-related posts, thinking that people interested in those posts could also be interested in my book, too. Since it's about a dog and stuff. Uh. Yeah.
What's an SEO-driven book-marketing strategy?
Here's the strategy: You write a bunch of posts about stuff that is related to your book. Then Poof! like magic the readers appear. The posts are written with search engine-friendly characteristics, like headers that say, What's an SEO-driven book-marketing strategy? As though that's not just a term I invented.
Here are my results to date from Google Console.
As you can see from the graph above that results have been...well...garbage. I've had seven clicks through Google searches in the past six months, and I'm pretty sure that more than half were me.
So it's not working. This isn't the first time I've tried to generate some web traffic, either, and failed. I briefly had a Substack called Speculative Reader that comprised a bunch of AI-generated articles/listicles about books that could potentially be like my own book. So that's a part of my life I will never get back.
For my next act, I am going to delete that Substack and shamelessly import all of those listicles into this website, in hopes that they may generate some traffic. Am I hopeful? Nope. But I don't have a lot to lose. I'm going to bring in one a day(ish) until all 23 are here.
Then I might actually write some legitimate blog posts about my recent experiences. We'll see.
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